Director, Customer Marketing - Waltham, MA

Constant Contact, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact® champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Constant Contact's leading email marketing and survey products—supported by our expert personal coaching and service—help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys, and begin a dialogue with their customers. Today, more than 300,000 customers worldwide trust Constant Contact to help them connect with their audience.

Headquartered in Waltham, Mass., with an additional office in Loveland, Colo., Constant Contact was named Massachusetts Technology Leadership Council "Company of the Year" in 2008 and is ranked as the 14th fastest growing company on the Deloitte Technology Fast 50 for New England list.

Join a fast-paced growing company staffed with smart, passionate people who are focused on delivering value to small businesses and non-profits. We seek a hands-on Director of Customer Marketing with a strong intellect, analytical prowess and collaborative nature to join the senior management team of direct response, metrics driven marketers.
 
Reporting to the CMO, this visionary customer engagement strategist is charged with engaging trialers and customers at all points of the funnel, with the ultimate goal of driving revenue. Serving as a driving force for positive change, he/she will oversee the strategy and champion the execution of a wide spectrum of conversion activities, including converting trialers to paying customers, upselling and cross-selling other products, reducing attrition, and increasing loyalty.
 
This visionary will be well versed in CRM practices and technologies, have a keen understanding of the roles & value of communication types, and possess an innate talent of finding trends and opportunities in data.  This role is perfect for the person who views activities through a customer centric lens and thrives on balancing strategy, creativity and analytics to delight the customer. This person should be ROI-focused and will be responsible for strategy, segmentation, execution, and measurement.

Job Responsibilities

  • Lead and inspire an experienced, smart and motivated staff
  • Understand the differentiated and evolving emotional and rational needs of customer segments as they migrate from trial to initial conversion and advocacy
  • Set overall strategic vision and priorities of conversion initiatives
  • Team up with direct sales business leaders to develop promotional strategies that deliver against goals, and when necessary with the appropriate sense of urgency and focus
  • Collaborate with customer ops team to drive customer loyalty strategies and programs that encourage repeat purchases and word-of-mouth referrals
  • Partner with the web and product strategy teams to measure and change the experiences to increase prospect to customer conversion and revenue/customer
  • Champion the cross-functional execution of key strategies
  • Work cross functionally to progress CRM technology infrastructure, driving business requirements that ensure the teams have tools to make smart decisions and deploy effective programs
  • Collaborate with Acquisition Marketing and Finance Planning team to accurately forecast monthly and quarterly acquisitions and revenue
  • Drive a strong "test and learn" culture balanced with effective prioritization to generate actionable insights
  • Provide regular updates to marketing and management teams
  • Inspire excellence within your team and make contributions beyond the scope of your position

Qualifications

  • Strong relationship-builder; outstanding verbal and written communication skills
  • Demonstrated leader with positive history of inspiring high performing senior marketers
  • Exceptional analytical, organizational and interpersonal skills; intensely curious
  • Minimum 12+ years relevant CRM marketing experience
  • Bachelor's Degree, MBA preferred
  • CRM program development and implementation experience is required; ideally with both B2B and/or B2C customer conversion programs
  • Analytical skills to forecast sales, build tests, and model financials of potential marketing promotions
  • Track record of making an impact on business results
  • Experience at a major Internet business is desired
  • Ability to succeed in a fast paced, entrepreneurial environment
  • Experience with marketing to SMBs is highly desired

Apply Now

Constant Contact offers a competitive compensation package that includes base salary and stock options. Our benefit package is comprehensive and includes Medical Insurance; Dental Insurance; Vision Insurance; 401(K); 529 College Savings Plan; Flexible Spending Accounts; Paid Vacation/Holidays; Short Term Disability; Long Term Disability; Tuition Reimbursement; Adoption Assistance; and, an exciting Stock Option Plan!

If you desire to make a difference, are committed to bringing the highest quality of service to our customers and are looking for a "once in a lifetime" opportunity, send us your resume and salary requirements for consideration.

We are not accepting employment agency referrals for this position.